India

regional language marketing workspace

The Rise of Regional-Language Marketing in India: Why English-Only Content Is No Longer Enough

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For years, English has been the default language for many Indian digital brands. But India’s online audience is far more diverse than an English-only strategy suggests. According to the IAMAI-Kantar Internet in India 2024 report, 870 million internet users accessed the internet using Indic languages in 2024, while 57% of urban internet users said they

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digital marketing trends 2026

Digital Marketing Trends in India 2026: What Businesses Need to Know

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Digital marketing in India is evolving rapidly. The way people discover businesses, consume content and make purchasing decisions is changing with the growth of artificial intelligence, short-form video, social media and conversational search. For Indian businesses, simply having a website or posting regularly on social media is no longer enough. Brands need to understand where

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