The Rise of Regional-Language Marketing in India: Why English-Only Content Is No Longer Enough
For years, English has been the default language for many Indian digital brands. But India’s online audience is far more diverse than an English-only strategy suggests. According to the IAMAI-Kantar Internet in India 2024 report, 870 million internet users accessed the internet using Indic languages in 2024, while 57% of urban internet users said they